2019 Wedding Planner Masterclass

 Sunday March 17th – Thursday March 21st

Ventana Big Sur

48123 Highway One
Big Sur, California



The Wedding Planner Masterclass is an intensive workshop for wedding planners, focusing on education and inspiration from some of the top event industry professionals.

I developed the Wedding Planner Masterclass in 2015 after hearing from so many up-and-coming wedding planners seeking advice on growing their businesses. It’s a unique opportunity exclusively for wedding planners to learn from my years of experience, ask questions specific to their pressing needs, and be inspired to reach the highest levels in their work.

This year’s host venue, Ventana Big Sur, is the perfect escape for busy planners to immerse themselves in the experience and dream about the next adventure for their businesses. We hope you will join us!


-Building your brand and business
-Attracting the right clients for your business
-Embracing Traditional Etiquette in a Modern World
-Mastering Event Logistics
-Tenting & Production
-Planning Resources and Procedures
-Creating Inspiration Boards
-Design Inspiration & Styling Workshop
-Food & Wine Expertise
-Getting Published
-Social Media Presence

and more…


$8,000 (does not include air travel/transfers)

Deposit of $2,000 is due to reserve space in the workshop.

Second payment of $2,000 is due on February 1st, 2018.

Final payment of $4,000 is due on March 1st, 2018.

Investment includes:

  • -Four nights luxury accommodations at Ventana Big Sur
  • -Four days of valuable presentations, classroom sessions and one-on-one time with guest speakers
  • -Styled wedding photoshoots
  • -Individual attendee head shots
  • -Specially curated gifts and amenities for all attendees
  • -Invitation to work with Laurie Arons Special Events onsite at a 2019 wedding, to see the curriculum of the masterclass in action
  • -Breakfast, lunch and dinner during the workshop accompanied by premium wine, beer and spirits
  • -Complimentary WiFi

Please note: Attendees may also bring along a spouse or guest if desired for a small additional fee. Guests are welcome to enjoy meals & leisure time with the group. Please inquire at events@lauriearons.com for details.






  • Arrivals
  • Special welcome dinner and introductions

Monday through Wednesday

  • -Individual one-on-one sessions with Laurie and key guest speakers to review portfolios, offer advice and discuss questions specific to your planning business.
  • -Seminars and lectures from industry tastemakers.
  • -Styled wedding photo shoots
  • -Creative styling workshop
  • -Inspiration board workshop
  • -Breakfast, lunch and dinner provided at Ventana Big Sur
  • -Beautiful farewell dinner for attendees and speakers

Breakfast and farewells


An exclusive five-star resort set amid 160 forested acres on the rugged Pacific coast, Ventana is both inspired by and reflective of its majestic setting in Big Sur.

Watch the sun set over the ocean. Explore rolling hills and old-growth forests. Reconnect with your body and spirit. Every Ventana Big Sur Guestroom is a sanctuary, arranged to provide comfort above all.


Jose Villa, Photographer

Jose’s approach to wedding photography has set the standard in the wedding industry over the last decade, applying the principles of fine art photography to the living, breathing, fast-moving phenomenon that is a wedding. His goal is to craft vibrant, energetic, fine art images that are as unique as the people in the photographs.

He has been named one the the top Wedding Photographers by Martha Stewart Weddings, Harpers Bazaar, Style Me Pretty, and Vogue; one of the top 10 wedding photographers in the world by American Photo Magazine, and one of the most influential photographers of our decade by PDN.

Ashley Beyer, Floral Designer

Tinge is a high-end floral design studio led by Ashley Beyer that specializes in weddings and events world-wide. Ashley embraces a unique point of view by letting color lead her design process as opposed to style or trend. She strives to create arrangements that are sophisticated and feminine while taking cues from the changing seasons and the natural world.


Thank you so much for all of your time, energy, effort, care and hard work making the Masterclass a reality and great success. I am honored to have attended and so inspired by you, the other presenters & attendees. You set an extremely high standard which is incredibly admirable. Thank you for being so diligent in raising the bar for our industry.

–        Virginia Edelson (Bluebird Productions, Aspen, Colorado)   


The most invaluable part of the Masterclass was that it didn’t end in Montana. Laurie continues to be a mentor and friend for me and my business in ways that money can’t buy. It was a priceless experience and I wish I could do it all again.

 –       Tory Smith (Smith + James Events, Los Angeles, CA)


I have admired your work from afar for many years, and it was such an honor to get to learn from you and get to know you on a personal level.  Just knowing that you are a real person who cares so much about every client and, having achieved such incredible success, is so humble and grateful, makes me feel so much more confident that my dreams and goals for my business really are within reach.

–     Elizabeth Duncan (Elizabeth Duncan Events, Washington DC)


Wow!  A week of mentoring, transparency, and learning from the best is truly a once in a lifetime experience! Laurie, the LASE team, and industry experts are all incredibly supportive, providing tangible advice and guidance to drive your business forward. The best part…Laurie continues to be a mentor and friend which is priceless.  I am forever grateful!

–     Jenny Schneider (Jenny Schneider Events, San Francisco, CA)