2020 Wedding Planner Masterclass

 Sunday March 22nd – Thursday March26th

Brush Creek Ranch

66 Brush Creek Ranch Road
Saratoga, Wyoming 82331

www.brushcreekranch.com

ABOUT


The Wedding Planner Masterclass is an intensive workshop for wedding planners, focusing on education and inspiration from some of the top event industry professionals.

The 2020 Masterclass marks our fifth workshop year. I developed the Wedding Planner Masterclass in 2015 after hearing from so many up-and-coming wedding planners seeking advice on growing their businesses. It’s a unique opportunity exclusively for wedding planners to learn from my years of experience, ask questions specific to their pressing needs, and be inspired to reach the highest levels in their work.

I’m thrilled to host this year’s attendees at Brush Creek Ranch, a magical and immersive property in picturesque Wyoming. Brush Creek Ranch is the perfect place for wedding planners to learn and dream about forging new frontiers in their careers.

WORKSHOP TOPICS


-Building your brand and business
-Attracting the right clients for your business
-Embracing Traditional Etiquette in a Modern World
-Mastering Event Logistics
-Tenting & Production
-Planning Resources and Procedures
-Creating Inspiration Boards
-Design Inspiration & Styling Workshop
-Food & Wine Expertise
-Getting Published
-Social Media Presence

and more…

INVESTMENT

$8,000 (does not include air travel/transfers)

Deposit of $2,000 is due to reserve space in the workshop.

Second payment of $2,000 is due on January 15th, 2020.

Final payment of $4,000 is due on March 1st, 2020.

Investment includes:

  • -Four nights luxury accommodations at Brush Creek Ranch
  • -Four days of valuable presentations, classroom sessions and one-on-one time with guest speakers
  • -Styled wedding photoshoots
  • -Individual attendee head shots
  • -Specially curated gifts and amenities for all attendees
  • -Breakfast, lunch and dinner during the workshop accompanied by premium wine, beer and spirits
  • -Complimentary WiFi

Please note: Attendees may also bring along a spouse or guest if desired for a small additional fee. Guests are welcome to enjoy meals & leisure time with the group. Please inquire at events@lauriearons.com for details.

HIGHLIGHT VIDEOS

AGENDA

Sunday

  • Arrivals
  • Special welcome dinner and introductions

Monday through Wednesday

  • -Individual one-on-one sessions with Laurie and key guest speakers to review portfolios, offer advice and discuss questions specific to your planning business.
  • -Seminars and lectures from industry tastemakers.
  • -Styled wedding photo shoots
  • -Creative styling workshop
  • -Inspiration board workshop
  • -Breakfast, lunch and dinner provided at Brush Creek Ranch
  • -Beautiful farewell dinner for attendees and speakers

Thursday
Breakfast and farewells

ACCOMMODATIONS

Brimming with western luxury, Brush Creek Ranch Lodge & Spa is an exclusive destination abundant with authentic ranch culture, unbridled adventure anlimitless panoramic landscapes. It’s 30,000 acres of a working cattle ranch are surrounded by prairies, mountains, creeks and rivers.

Modern accommodations harken back to the old west while providing the luxury in every detail. Gourmet culinary experiences draw inspiration from Brush Creek Ranch’s rich, Western heritage and reflect the sophistication of this thoughtfully designed Wyoming resort.

 

2020 GUEST SPEAKERS (partial list)

Jose Villa, Photographer

Jose’s approach to wedding photography has set the standard in the wedding industry over the last decade, applying the principles of fine art photography to the living, breathing, fast-moving phenomenon that is a wedding. His goal is to craft vibrant, energetic, fine art images that are as unique as the people in the photographs.

He has been named one the the top Wedding Photographers by Martha Stewart Weddings, Harpers Bazaar, Style Me Pretty, and Vogue; one of the top 10 wedding photographers in the world by American Photo Magazine, and one of the most influential photographers of our decade by PDN.

Julie & Chris Neubauer, founders of Yonder Design

Yonder Design, a graphic design studio specializing in branding for luxury events, is one of the wedding industry’s most sought after creators of bespoke printed materials.

Combining clean graphic design with unexpected materials, Yonder works with many of the top event planners in the world to create unique experiences for their clients.  From save the dates, invitations, and websites to large signage, menus, and personalized gift boxes, guests are given a cohesive experience from start to finish.

Susan Kidwell, General Manager, Hensley Event Resources

For the last 30 years, Susan Kidwell has been leading the Northern California event community and beyond, with trendsetting tented environments.  She will share her wisdom and passion for tenting by breaking down the basics as well as expanding on creative production support.

 

Jess Levin Conroy Founder & CEO of Carats & Cake
 
Carats & Cake is a premier network representing the best in the wedding industry. A native of Laguna Beach, California, Jess attended the University of Pennsylvania before heading to New York to work in venture capital at Burch Creative Capital, where she helped manage investments and brand development for a portfolio that includes Poppin and Tory Burch, LLC. After nearly three years identifying aspirational consumer-centric opportunities and strategies, Jess departed as an associate to pursue her MBA at NYU’s Stern School of Business, Jess saw an opportunity to build upon her past experience as an investor and change the way local wedding vendors do business. The Carats & Cake network was built to connect affluent couples with elite vendors and venues, and is now supporting premium vendors with elegant business tools, exclusive media opportunities, and targeted cross-channel exposure.

Sarah Winward, Floral Designer

Sarah is a destination wedding florist that creates flower arrangements inspired by the texture and changing of seasons in nature. Her flowers evoke the feeling of freshly gathered garden flowers, with all their natural variations and inconsistencies. She has traveled all over the world creating flowers for couples in many different environments. Her philosophy is that flowers should feel natural in the environment that they are going to be viewed in. She goes to great lengths to source the perfect flowers to complete a desired look, but also finds many of her materials in the immediate area that the event will be held. The final product truly is an extension of it’s surroundings, her interpretation of nature. She finds joy in collaborating with a couple to create flowers unique for their event; taking inspiration from them, the season, and the surroundings. Each arrangement is more than just a centerpiece or a bouquet, it has layers of beauty that are meant to be experienced, not just seen. Sarah works internationally , but resides in Salt Lake City, Utah, where she calls the base of the Rocky Mountains home

Abby Larson, founder of Style Me Pretty

In 2007, Abby set out to create a space where highly curated content could live and thrive with just the click of a button, advocating the work of incredible artists and wedding vendors found around the world and guiding brides towards planning a wedding that felt personal and thoughtfully crafted.

In 2012, AOL acquired the majority share of SMP and together with Tait and Abby, they set out to provide brides with an even better online resource for consuming and sharing content and inspiration. Upon hearing the news that Style Me Pretty was to be shuttered in 2018, Abby & Tait reacquired the brand.

Abby’s hope is that through Style Me Pretty, she can continue to raise the bar for what it means to celebrate life’s most precious moments. To create a space such that the artistry behind the real wedding can be celebrated in its purest form. And to design a seamless and powerful platform for vendors to find and book the kind of clients that will help elevate their own brand.

Peter Colosi, Partner at Sideman & Bancroft LLP
 
Peter Colosi has 12 years of experience counseling corporate and individual clients on business matters and intellectual property in the technology, sports and events industries. He analyzes trademark, copyright, and trade secret issues and advises clients on licensing, employment and settlement agreements as well as federal and state-specific privacy laws.
He graduated with his JD from UC Berkeley School of Law in 2007.

TESTIMONIALS

Thank you so much for all of your time, energy, effort, care and hard work making the Masterclass a reality and great success. I am honored to have attended and so inspired by you, the other presenters & attendees. You set an extremely high standard which is incredibly admirable. Thank you for being so diligent in raising the bar for our industry.

–        Virginia Edelson (Bluebird Productions, Aspen, Colorado)   

The most invaluable part of the Masterclass was that it didn’t end in Montana. Laurie continues to be a mentor and friend for me and my business in ways that money can’t buy. It was a priceless experience and I wish I could do it all again.

 –       Tory Smith (Smith + James Events, Los Angeles, CA)

I have admired your work from afar for many years, and it was such an honor to get to learn from you and get to know you on a personal level.  Just knowing that you are a real person who cares so much about every client and, having achieved such incredible success, is so humble and grateful, makes me feel so much more confident that my dreams and goals for my business really are within reach.

–     Elizabeth Duncan (Elizabeth Duncan Events, Washington DC)

Wow!  A week of mentoring, transparency, and learning from the best is truly a once in a lifetime experience! Laurie, the LASE team, and industry experts are all incredibly supportive, providing tangible advice and guidance to drive your business forward. The best part…Laurie continues to be a mentor and friend which is priceless.  I am forever grateful!

–     Jenny Schneider (Jenny Schneider Events, San Francisco, CA)