2022 Wedding Planner Masterclass
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The Class
The 2022 Masterclass marks our fifth workshop year. I developed the Wedding Planner Masterclass in 2015 after hearing from so many up-and-coming wedding planners seeking advice on growing their businesses. It’s a unique opportunity exclusively for wedding planners to learn from my years of experience, ask questions specific to their pressing needs, and be inspired to reach the highest levels in their work.
I’m thrilled to host this year’s attendees at Brush Creek Ranch, a magical and immersive property in picturesque Wyoming. Brush Creek Ranch is the perfect place for wedding planners to learn and dream about forging new frontiers in their careers.
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Topics
-Building your brand and business
-Attracting the right clients for your business
-Embracing traditional etiquette in a modern world
-Mastering event logistics
-Tenting and production
-Planning resources and procedures
-Creating inspiration boards
-Design inspiration and styling workshop
-Food and wine expertise
-Getting published
-Social media presence
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Investment
$8,000 (does not include air travel/transfers)
Non-refundable deposit of $2,000 is due to reserve space in the workshop.
Second payment of $2,000 is due on April 1, 2022.
Final payment of $4,000 is due on November 1, 2022.
Investment includes:
-Four nights luxury accommodations at Brush Creek Ranch
-Four days of valuable presentations, classroom sessions and one-on-one time with guest speakers
-Styled wedding photoshoots
-Individual attendee head shots
-Specially curated gifts and amenities for all attendees
-Breakfast, lunch and dinner during the workshop accompanied by premium wine, beer and spirits
-Complimentary WiFi
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Accomodation
Brimming with western luxury, Brush Creek Ranch Lodge & Spa is an exclusive destination abundant with authentic ranch culture, unbridled adventure and limitless panoramic landscapes. It’s 30,000 acres of a working cattle ranch are surrounded by prairies, mountains, creeks and rivers.
Modern accommodations harken back to the old west while providing the luxury in every detail. Gourmet culinary experiences draw inspiration from Brush Creek Ranch’s rich, Western heritage and reflect the sophistication of this thoughtfully designed Wyoming resort.
masterclass details
Monday November 7th – Friday November 11th
Brush Creek Ranch
66 Brush Creek Ranch Road
Saratoga, Wyoming 82331
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2022 Guest Speakers
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Jose’s approach to wedding photography has set the standard in the wedding industry over the last decade, applying the principles of fine art photography to the living, breathing, fast-moving phenomenon that is a wedding. His goal is to craft vibrant, energetic, fine art images that are as unique as the people in the photographs.
He has been named one the the top Wedding Photographers by Martha Stewart Weddings, Harpers Bazaar, Style Me Pretty, and Vogue; one of the top 10 wedding photographers in the world by American Photo Magazine, and one of the most influential photographers of our decade by PDN.
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Sarah is a destination wedding florist that creates flower arrangements inspired by the texture and changing of seasons in nature. Her flowers evoke the feeling of freshly gathered garden flowers, with all their natural variations and inconsistencies. She has traveled all over the world creating flowers for couples in many different environments. Her philosophy is that flowers should feel natural in the environment that they are going to be viewed in. She goes to great lengths to source the perfect flowers to complete a desired look, but also finds many of her materials in the immediate area that the event will be held. The final product truly is an extension of it’s surroundings, her interpretation of nature. She finds joy in collaborating with a couple to create flowers unique for their event; taking inspiration from them, the season, and the surroundings. Each arrangement is more than just a centerpiece or a bouquet, it has layers of beauty that are meant to be experienced, not just seen. Sarah works internationally , but resides in Salt Lake City, Utah, where she calls the base of the Rocky Mountains home.
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In 2007, Abby set out to create a space where highly curated content could live and thrive with just the click of a button, advocating the work of incredible artists and wedding vendors found around the world and guiding brides towards planning a wedding that felt personal and thoughtfully crafted.
In 2012, AOL acquired the majority share of SMP and together with Tait and Abby, they set out to provide brides with an even better online resource for consuming and sharing content and inspiration. Upon hearing the news that Style Me Pretty was to be shuttered in 2018, Abby & Tait reacquired the brand.
Abby’s hope is that through Style Me Pretty, she can continue to raise the bar for what it means to celebrate life’s most precious moments. To create a space such that the artistry behind the real wedding can be celebrated in its purest form. And to design a seamless and powerful platform for vendors to find and book the kind of clients that will help elevate their own brand.
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Carats & Cake is a premier network representing the best in the wedding industry. A native of Laguna Beach, California, Jess attended the University of Pennsylvania before heading to New York to work in venture capital at Burch Creative Capital, where she helped manage investments and brand development for a portfolio that includes Poppin and Tory Burch, LLC. After nearly three years identifying aspirational consumer-centric opportunities and strategies, Jess departed as an associate to pursue her MBA at NYU’s Stern School of Business, Jess saw an opportunity to build upon her past experience as an investor and change the way local wedding vendors do business. The Carats & Cake network was built to connect affluent couples with elite vendors and venues, and is now supporting premium vendors with elegant business tools, exclusive media opportunities, and targeted cross-channel exposure.
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For the last 30 years, Susan Kidwell has been leading the Northern California event community and beyond, with trendsetting tented environments. She will share her wisdom and passion for tenting by breaking down the basics as well as expanding on creative production support.
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Yonder Design, a graphic design studio specializing in branding for luxury events, is one of the wedding industry’s most sought after creators of bespoke printed materials.
Combining clean graphic design with unexpected materials, Yonder works with many of the top event planners in the world to create unique experiences for their clients. From save the dates, invitations, and websites to large signage, menus, and personalized gift boxes, guests are given a cohesive experience from start to finish.
FAQs
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What is included?
The $8,000 investment includes 4.5 packed days of education and inspiration, all-inclusive accommodations at Brush Creek Ranch, complimentary WiFi, special gifts and amenities designed by Laurie for all attendees, staff gratuities and access to an elite group of the industry’s top tastemakers. All meals will be provided, Breakfast, Lunch and Dinner with alcoholic and non-alcoholic beverages.
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Do we need to book our accommodations?
No, we will arrange accommodations for attendees, no need to call Brush Creek Ranch directly. Please make accessibility needs known to us so we can be sure to accommodate.
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How and when do I pay for the workshop?
We accept both credit cards via our secure payment provider and check made payable to Laurie Arons Special Events. Mail checks to:
Laurie Arons Special Events
1850 Union Street, no. 2
San Francisco, California 94123
A deposit of $2,000 is required to reserve space in the workshop. A second payment of $2,000 is due January 15th. The balance of $4,000 is due on March 1st.
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What airport do we travel into?
The Ranch is one hour from Laramie airport and 3.5 hours from Denver.
Saratoga’s local airport, 13 miles from the Ranch, services private flights only.
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I’m new to the wedding planning, is this the right workshop for me?
We cater to a range to attendees, from working professionals looking to expand as well as newly formed companies seeking to establish themselves in their markets. Some wedding experience is recommended in order to take full advantage of the curriculum.
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If I have a specific need in my business and would like a one-on-one session to discuss?
Yes, all attendees will be scheduled one on one time with Laurie Arons, as well as other key speakers, to help address your most pressing needs.
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What is the start and end time of each day?
We will start around 8 a.m. and wrap up around 6 p.m. Attendees will enjoy group dinners with the speakers for additional time to get to know each other.
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What should I pack?
The workshop is casual yet professional. We encourage you to dress as you’d be most comfortable sitting in a classroom style setting, but also come prepared to visit outdoor photoshoot locations. Jeans, boots, sweaters and outerwear are great staple items to bring.