2021 Wedding Planner Masterclass
Monday December 13th – Friday December 17th
Brush Creek Ranch
66 Brush Creek Ranch Road
Saratoga, Wyoming 82331
The Wedding Planner Masterclass is an intensive workshop for wedding planners, focusing on education and inspiration from some of the top event industry professionals.
The 2021 Masterclass marks our fifth workshop year. I developed the Wedding Planner Masterclass in 2015 after hearing from so many up-and-coming wedding planners seeking advice on growing their businesses. It’s a unique opportunity exclusively for wedding planners to learn from my years of experience, ask questions specific to their pressing needs, and be inspired to reach the highest levels in their work.
I’m thrilled to host this year’s attendees at Brush Creek Ranch, a magical and immersive property in picturesque Wyoming. Brush Creek Ranch is the perfect place for wedding planners to learn and dream about forging new frontiers in their careers.
-Building your brand and business
-Attracting the right clients for your business
-Embracing Traditional Etiquette in a Modern World
-Mastering Event Logistics
-Tenting & Production
-Planning Resources and Procedures
-Creating Inspiration Boards
-Design Inspiration & Styling Workshop
-Food & Wine Expertise
-Social Media Presence
$8,000 (does not include air travel/transfers)
Non-refundable deposit of $2,000 is due to reserve space in the workshop.
Second payment of $2,000 is due on March 15th, 2021.
Final payment of $4,000 is due on December 1st, 2021.
Please note: Attendees may also bring along a spouse or guest if desired for a small additional fee. Guests are welcome to enjoy meals & leisure time with the group. Please inquire at email@example.com for details.
Tuesday through Thursday
Breakfast and farewells
Brimming with western luxury, Brush Creek Ranch Lodge & Spa is an exclusive destination abundant with authentic ranch culture, unbridled adventure and limitless panoramic landscapes. It’s 30,000 acres of a working cattle ranch are surrounded by prairies, mountains, creeks and rivers.
Modern accommodations harken back to the old west while providing the luxury in every detail. Gourmet culinary experiences draw inspiration from Brush Creek Ranch’s rich, Western heritage and reflect the sophistication of this thoughtfully designed Wyoming resort.
Jose Villa, Photographer
Jose’s approach to wedding photography has set the standard in the wedding industry over the last decade, applying the principles of fine art photography to the living, breathing, fast-moving phenomenon that is a wedding. His goal is to craft vibrant, energetic, fine art images that are as unique as the people in the photographs.
He has been named one the the top Wedding Photographers by Martha Stewart Weddings, Harpers Bazaar, Style Me Pretty, and Vogue; one of the top 10 wedding photographers in the world by American Photo Magazine, and one of the most influential photographers of our decade by PDN.
Julie & Chris Neubauer, founders of Yonder Design
Yonder Design, a graphic design studio specializing in branding for luxury events, is one of the wedding industry’s most sought after creators of bespoke printed materials.
Combining clean graphic design with unexpected materials, Yonder works with many of the top event planners in the world to create unique experiences for their clients. From save the dates, invitations, and websites to large signage, menus, and personalized gift boxes, guests are given a cohesive experience from start to finish.
Susan Kidwell, General Manager, Hensley Event Resources
For the last 30 years, Susan Kidwell has been leading the Northern California event community and beyond, with trendsetting tented environments. She will share her wisdom and passion for tenting by breaking down the basics as well as expanding on creative production support.
Sarah Winward, Floral Designer
Sarah is a destination wedding florist that creates flower arrangements inspired by the texture and changing of seasons in nature. Her flowers evoke the feeling of freshly gathered garden flowers, with all their natural variations and inconsistencies. She has traveled all over the world creating flowers for couples in many different environments. Her philosophy is that flowers should feel natural in the environment that they are going to be viewed in. She goes to great lengths to source the perfect flowers to complete a desired look, but also finds many of her materials in the immediate area that the event will be held. The final product truly is an extension of it’s surroundings, her interpretation of nature. She finds joy in collaborating with a couple to create flowers unique for their event; taking inspiration from them, the season, and the surroundings. Each arrangement is more than just a centerpiece or a bouquet, it has layers of beauty that are meant to be experienced, not just seen. Sarah works internationally , but resides in Salt Lake City, Utah, where she calls the base of the Rocky Mountains home
Abby Larson, founder of Style Me Pretty
In 2007, Abby set out to create a space where highly curated content could live and thrive with just the click of a button, advocating the work of incredible artists and wedding vendors found around the world and guiding brides towards planning a wedding that felt personal and thoughtfully crafted.
In 2012, AOL acquired the majority share of SMP and together with Tait and Abby, they set out to provide brides with an even better online resource for consuming and sharing content and inspiration. Upon hearing the news that Style Me Pretty was to be shuttered in 2018, Abby & Tait reacquired the brand.
Abby’s hope is that through Style Me Pretty, she can continue to raise the bar for what it means to celebrate life’s most precious moments. To create a space such that the artistry behind the real wedding can be celebrated in its purest form. And to design a seamless and powerful platform for vendors to find and book the kind of clients that will help elevate their own brand.
Thank you so much for all of your time, energy, effort, care and hard work making the Masterclass a reality and great success. I am honored to have attended and so inspired by you, the other presenters & attendees. You set an extremely high standard which is incredibly admirable. Thank you for being so diligent in raising the bar for our industry.
– Virginia Edelson (Bluebird Productions, Aspen, Colorado)
The most invaluable part of the Masterclass was that it didn’t end in Montana. Laurie continues to be a mentor and friend for me and my business in ways that money can’t buy. It was a priceless experience and I wish I could do it all again.
– Tory Smith (Smith + James Events, Los Angeles, CA)
I have admired your work from afar for many years, and it was such an honor to get to learn from you and get to know you on a personal level. Just knowing that you are a real person who cares so much about every client and, having achieved such incredible success, is so humble and grateful, makes me feel so much more confident that my dreams and goals for my business really are within reach.
– Elizabeth Duncan (Elizabeth Duncan Events, Washington DC)
Wow! A week of mentoring, transparency, and learning from the best is truly a once in a lifetime experience! Laurie, the LASE team, and industry experts are all incredibly supportive, providing tangible advice and guidance to drive your business forward. The best part…Laurie continues to be a mentor and friend which is priceless. I am forever grateful!
– Jenny Schneider (Jenny Schneider Events, San Francisco, CA)